Ewww: Giants Unveil MLB’s Most Obnoxious Sleeve Ad So Far

Paul here, pinch-hitting for Phil to let you know that the Giants today announced that they’ve sold space on their uniform to a driverless-car company (which could definitely lead to an interesting bullpen buggy). The sleeve advertisement, which is MLB’s most visually obnoxious uni ad so far, is making its on-field debut today and will continue to appear on the Giants’ uniforms through 2025. Terms were not disclosed.

Like most of MLB’s other ad-clad teams, the Giants will position the ad on the player’s front-facing sleeve to maximize TV exposure. It looks just as bad on the left sleeve as it does on the right:

The Giants were already wearing memorial patches this year for former pitchers Vida Blue and Gaylord Perry. Those patches have now been lumped together with the team’s logo patch on the non-front-facing sleeve:

When former manager Roger Craig died in June, they memorialized him with a sign on the outfield wall instead of adding yet another jersey patch, presumably because the one sleeve was “full” and they wanted to keep the other sleeve open for the eventual ad.

San Francisco is the 15th MLB team so far to whore out their uniform to an advertiser, meaning that half of MLB’s 30 team’s are now ad-clad. The other 14 such teams are the Padres, Red Sox, D-backs, Angels, Astros, Reds, Marlins, Mets, Cardinals, Tigers, Guardians, Yankees, Blue Jays, and Atlanta.

If it was smaller and the car wasn’t so cartoony, the colours might actually look great with the Giants uniform. But in reality it’s pretty bad.

I was just going to say, from a purely graphic design standpoint, it’s the most visually interesting/pleasing to the eye. But from a uni lovers perspective it’s the most obnoxious (and it’s YUGE. I mean biggly ginormous). Swap the cruise car with a cable car and the “cruise”wordmark for a “giants” one and they’d have a halfway decent sleeve patch. Unfortunately it’s an ad for a rent-a-car company. At least it’s not an ad for another startup “that disrupts the industry by revolutionizing the way food is delivered to your house”.

The worst part is that everyone in SF absolutely despises these cars

In a way, Met fans are lucky their advertiser name is so long, they can’t use a large font and you can’t really read the name most of the time. Poor Giant fans.

Damn.

I think it’s a toss-up, actually, between this big-ass patch and the GIANT HONKING SACK OF CONCRETE on Atlanta’s sleeves. Because I will never not be distracted by the GIANT HONKING SACK OF CONCRETE. And, yes, I must shout it. Every time. Because it’s so absurd.

This one looks to be 5” high. I thought the absurd 4” was the limit.

When I first saw the image, I thought they were advertising for the cops. Did this “Cruise” company think about what they were doing? At all?

Unlike the actual Cruise cars here, you unfortunately can’t disable this ad by putting a cone on it link

Total Recall Johnny-Cabs are real???

The ad aside, driverless bullpen carts would be a lot of fun.

Something just occurred to me: the CC unis have a bridge design on the sleeve, and i think it’s too tall to not interfere with this huge patch. The patch will either have to be super high on the sleeve or cover the precious CC design.

Indeed…and it’s on both sleeves, so something’s gotta give. I’d imagine it will be the bridge

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