Everton net 'seven

Everton

English top-flight soccer club Everton have announced a shirt sleeve partnership deal with streaming service Kick.

Kick, which has 15 million registered accounts, was co-founded by Ed Craven, who also co-founded betting brand Stake.com. Stake.com is Everton’s main shirt sponsor, paying a reported UK£10 million (US$12.79 million) per year.

“This is the highest value sleeve partnership we have done – and it’s an exciting opportunity to work with such a fast-growing global business,” Richard Kenyon, Everton’s chief commercial and communications officer told the club website.

“The partnership also enables us to enhance our presence in esports and streaming, which in turn will offer opportunities to increase direct and indirect revenues.”

The Kick logo will debut on Everton’s shirt sleeve at their next preseason friendly against Sporting CP on 5th August.

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